Accomplished design professional with 13 years experience designing user-centered websites and web apps. Expertise in visual design, user interface design, interaction design, user experience design, information architecture, user research, and project management.
My recent experience working at corporations has given me deep experience in optimizing website performance, digital marketing, and in-depth industry knowledge. As a consultant, I gained broad experience from working with 45 clients across a rich diversity of industries, including consumer, enterprise, and healthcare. Top interactive agencies trusted me to provide services to their clients. Before finding my passion in design, I was a software developer for 7 years. This technical background has been vital in taking the complex and making it simple and intuitive.
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User Experience Design Manager
Improving the user experience of myfico.com as part of hand-picked team to turn around site performance. Providing creative direction, design comps, and visual assets to team in agile development process.
- Managing creative team in digital marketing initiatives, including website design, mobile web design, email campaigns, and landing pages.
- Optimizing conversion rate using A/B testing, user testing, and iterative design.
- Designed innovative home page with targeted marketing based on visit history.
Designed information visualization web app for Mindjet and contributed to on-time release. Produced interactive prototypes, design comps, and visual assets in agile development process.
- Designed a visually stunning registration and animated quick start guide to engage new users of the web app.
- Responsible for visual design of the web app.
- Managed brand refresh of Mindjet's products on Windows, Mac, web, iOS, and Android platforms.
User Experience Designer
2010–2011 :: Freelance :: Nationwide Consultant
Designed intuitive web apps and sites leveraging user centered design methods. Conducted user research, designed user interfaces, and led virtual teams to produce exceptional user experiences.
- Designed the California Closets website with sophisticated franchise localization and franchisee administration, increasing conversion rate by 11%.
- Designed benefits calculator app for Genesys, an Alcatel-Lucent company.
- Developed new method and deliverable for modeling the user experience.
- Active Business Network
- California Closets
- Awasu Design
Director of User Experience
2009–2010 :: Remote Employee :: Nationwide Consultant
Expanded capabilities of print marketing agency as core member of new digital marketing practice. Served as project lead and user experience architect in entrepreneurial environment.
- Formed an evidence-based digital strategy for the molecular diagnostics business area of Roche, a world leader in integrated healthcare solutions.
- Created strategic roadmap for developing a web app to aggregate social media inflows and outflows.
- Collaborated with remote employer, clients, and global build teams.
- My Social Blend
- Target Cast Networks
- Way to Be
Director of User Experience
2008–2009 :: Remote Employee :: Nationwide Consultant
Directed user experience practice at established digital marketing agency. Formulated and championed vision and strategy based on user research. Served as project lead, user researcher, and user experience architect.
- Designed a revolutionary Enterprise 2.0 intranet app for Sun Microsystems that created a personalized and integrated social media experience.
- Designed and prototyped a medical report writing web app for Olympus that captured semantics and produced natural language with minimal interaction by physicians.
- Designed a user-focused product chooser web app for Cisco.
- John Muir Health
- Lucid Imagination
- Olympus Medical Systems
- Sheet Music Plus
- Sun Microsystems
Principal User Experience Consultant
2002–2008 :: Owner :: Nationwide Consultant
Founded user experience consulting firm delivering robust user research, user interface design, and usability inspection solutions to clients and agencies.
- Designed web app for AeroVironment that included a real-time dashboard and management of instrumented physical assets.
- Conducted visitor segmentation studies for Nike, Oracle, PeopleSoft, Hyperion, and Sybase.
- Created the information architecture for the WestEd Intranet using a robust user-centered design process.
- 21st Century Insurance
- Coalition of Essential Schools
- CSA Travel Protection
- Johanna Jewelry
- John Muir Health System
- Mercy Corps
- Olympus America
- X1 Technologies
- Clear Ink
- Crispin Porter + Bogusky
User Experience Consultant
WebCriteria (Acquired by WebTrends)
2000–2002 :: Employee :: Nationwide Consultant
Delivered user experience and metrics consulting services to clients. Contributed to product development and marketing materials in a rapidly changing start-up environment. Utilized large variety of analysis and design techniques, including traffic analysis and automated GOMS.
- Earned positive references from 100% of clients. An information architecture expert at IBM said, “this was the best report I have ever received”.
- Led team in user centered design of the ALLTEL online mobile phone shopping experience, including personas, information architecture, and interaction design.
- Pioneered remote usability testing in 2001.
- Bank One
- Cal Fed
- Olympus America
Lead Software Developer
Timberline Software (Acquired by Sage)
Developed new applications and maintained legacy applications on two platforms. Responsible for requirements analysis, user interface design, multi-tier technical architecture, relational database design, programming, and releasing.
- Led team of 3 designers in designing web application. The project included contextual inquiry, paper prototyping, and usability testing.
- Facilitated the user interface committee with the mission to promote usability, educate developers, and define user interface standards.
- Mentored other developers on C++, MFC, and COM.
BS in Computer and Information Science
University of Oregon
- User Interfaces
- Business Administration
- Magna Cum Laude
Web Application Design
Mobile Web Design
User Experience Design
User Interface Design