Kevin Scheid

California Closets

User Experience Design, Information Architecture, Website Design, Digital Strategy

Re-designed californiaclosets.com with the business goals to increase conversion rates and improve the brand experience. User research showed that conversion rates increase with exposure to local work examples and closeness of showroom locations. Dramatically re-thought the franchise user experience by having users start with local franchisee content and blending-in national content and branding.

Served as user experience architect in project team distributed over 4 locations. Formulated the digital strategy. Created the site architecture, 23 wireframes, and 6 prototypes.

The new design increased conversion rate by 11%.

Agency: Boldium
Visual designer: Igor Gasowski
Developer: Greg Knaddison

ForCalifornia Closets

Final Home Page

Home Page Wireframe

Solution Page Wireframe Prototype (1 of 3)
Shows inspiration galleries and rollover points of interest.

Solution Page Wireframe Prototype (2 of 3)
Shows transition to recent work galleries.

Solution Page Wireframe Prototype (3 of 3)
Shows in-place zooming.

Showroom Location Element
Example of detail states and specifications.

Browse Recent Work Wireframe
Example of faceted navigation.

Testimonial Page Wireframe
Example of information page and layout.

Site Architecture Poster (1 of 2)

Site Architecture Poster (2 of 2)
Close-up of location sidebar detail.